Not
many people know about Term Extractors or the process itself since this is a
specialist area. Internet marketing experts and SEO experts as well as web
designers rely on term extractors to research companies and their usage of
keywords, descriptive words and conjunction of words. It also helps them get an
insight into geographic preferences for use of terminology. The best process is
manual because language and terms are used in different ways and it is
difficult to automate the process. However, there are sophisticated,
intelligent terminology extraction tools that can search for specific terms in
blocks of texts, in tags, headlines or articles online and compile a list. This
helps developers learn about competition and markets.
The
reason for internet marketers and web developers using term extraction is to
learn about the most popular terms and words used by people to search for
products and services online. These terms can be included in the website,
headlines, tags and keywords as also in articles that will, eventually, get
them more traffic and higher conversions from target groups in specific
locations. As such one can say that term extraction does contribute to sales
and revenues. It is just as useful when internet marketers initiate search engine
marketing using Google Adwords or similar programs from other search engines.
It helps optimize ad spends and maximize returns.
A
refined term extractor will search for the specified words or word strings and
gives statistics of the number of times such words or strings occur in a
paragraph or document. Smart extractors will even show the context, so
important for market researchers and marketing personnel to refine strategies.
You can use web extractor online for
this purpose or a more refined tool specifically created for term extraction.
A
web extractor online is a general purpose tool that will search
across the web and find sites that contain the data users
require. Some web extractors may have options that allow users to search for
specific words or strings of words contained between specific HTML tags such as
Title, Body, Header, anchor text and meta tags. Professional term extractor
software is expensive. However, a web extractor with advanced features can
serve the same purpose and, if used smartly, extract terms that help marketing
people refine their strategies and thus turn websites or ad campaigns into
money spinners. Intelligent web data extraction software has features that let
them navigate sites and look into HTML text as well as word documents and PDF
documents online.
A
web extractor lets you enter keywords when you wish to search for data online.
It also lets users use command line options and Boolean operations. If a user
makes maximum use of these features the web extractor can turn into a term
extraction tool. If configured properly it can get whole strings of texts and
also show number of instances such texts occur in a paragraph or in a document.
The important part, for marketing and SEO people, is to hit upon the most
searched terms by prospective buyers and keywords used the most by competitors,
which gives them a better understanding of the gap between what words sellers
use to describe products and what words buyers use. They can then use the same
keywords or modifications that will create a specific niche for their products
and thus gain an edge over competitors.
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